As Director of Marketing at Valmont Industries’ Lighting, Traffic & Communications Structures division, and as Shine Strategic principal, Don Fogle has served Valmont in many ways.
The marketing department teamed with the new product development group and M-Force, a Chicago-based business development company, to institute a stage-gate process which aligns innovation with strategic initiatives. While this team’s processes are proprietary, a disciplined approach to product and business innovation, which is tailored to your organization’s unique needs, is an essential competence which Don can help your team achieve.
Developing a product launch playbook, championing brand messaging in sales and marketing materials, participating in voice-of-the-customer activities and managing marketing communications programs are just a handful of other areas where Don has made contributions to Valmont in recent years.
Don Fogle conceived and executed the marketing communications program for this highly successful Cirrus Logic mixed-signal semiconductor product launch.
The integrated communications program included full-page print advertisements, compelling email campaigns, informative product bulletins and much more.
Crafting customer-focused, stellar work was a daily requirement at Cirrus Logic, as the audience for marketing programs was top-tier audio equipment design engineers employed by many global leaders in consumer electronics, such as the following companies.
• Bose
• Yamaha
• LG
• Harmon-Kardon
• JVC
• Samsung
• Sony
• Panasonic
As Marketing Communications Manager at the Austin, Texas, world headquarters of Cirrus Logic (a global leader in designing semiconductors for mixed-signal audio, mixed-signal industrial, digital-signal processing and embedded processor applications), Don created striking and informative product literature, web site content, advertising and trade show materials for this product launch campaign.
The program helped Cirrus Logic maintain its leadership position in designing and marketing integrated circuits used in premier professional audio gear.
Capturing the Voice of the Customer is often highly rewarding. At Purdy, this was especially true when independent research captured a paint contractor stating, “Purdy brushes are the best.”
Purdy embraced many techniques to endear themselves to their core customers. And when market research indicated professional painters named Purdy paint applicators the best overall brush; Don jumped into action. Developing an integrated communications program on behalf of this Sherwin Williams’ product family, Don ensured paint contractors across America knew Purdy brushes were #1.